Social Media Made Easy

Using social media to promote your business can be as easy as writing a post on your website.

Do you think social media isn’t for you?  Even though you may see the value in promoting your business on various online venues, perhaps you feel like you don’t have the time.  Well, here it is – the easy way to promote your business on Facebook and Twitter with just one simple step.  Of course, this one simple step depends on the fact that you have already established an account for your business on both sites.  (In case you haven’t, visit here for step-by-step instructions on how to set up a Facebook page, and here for the how-to on Twitter.)  While there’s a little behind-the-scenes setup that needs to take place, it will all be worth it to experience the benefits of reaching such a wide audience so efficiently.

Now that you have a business profile on both social media sites, you have to establish a connection between your Facebook page and Twitter account.  (I know what you’re thinking, “I thought you said this would be easy!”  Stay with me, once the setup is complete, the rest is a piece of cake!)

1. Sign in to your Facebook account.
2. Visit https://www.facebook.com/twitter/.
3. You should see your business page in the list of your Facebook pages, click the “Link to Twitter” button next your business page and allow access.
4. Choose, from the list provided, what information you want shared from your business Facebook page to your business Twitter account.

Congratulations, you made it through the hard part.  What makes all of that work worth it?  Now, when you want to promote a new post or page on your website, all you have to do is paste the link to the webpage on your business’s Facebook page.  Facebook will automatically display the featured image, title, and a snippet of the content.  Then anyone who sees your post on Facebook can simply click on it to visit your website to read more.  What about Twitter you may ask?  Do I now have to go and paste the link there?  You don’t have to do anything else.  Because you linked your business’s Facebook page to Twitter, your post will automatically be “tweeted.”  And just like that, you’re a “tweeter” – social media made easy.

Feel free to contact us for any help you may want establishing your social media presence.