E-mail Address: Where You’re @ Matters

When it comes to your e-mail address, where you’re @ matters.

You’re talking with your potential customers about your company and services and reach the point where they are convinced they want to partner with you, or at least discuss it further.  Then it happens…they ask for your e-mail address so they can contact you, and your response is businessname47@gmail.com.  You instantly lose credibility.  Of course, that doesn’t mean they won’t do business with you, but the impression they have is that your business isn’t credible enough to warrant a professional e-mail address.  As a start-up or even a long-standing small business, cost efficiency is always important.  Many companies take a lot of steps to save money, like ordering business cards online even though they’d rather patronize the local print shop.  E-mail services are often included among those cost-saving methods.  Why pay for e-mail when places like Google provide such user-friendly applications for free?  Unfortunately, your e-mail address is one of the gauges many people use to judge the legitimacy of your business.

There are various inexpensive ways to obtain professional e-mail addresses.  For example, here at Design by Cline, if your domain is registered through us, we can affordably offer you e-mail with @yourdomain.com addresses, helping to legitimize your business communication.  And, if you’re thinking, “I already have three e-mail accounts; I don’t need another one.”  We can always set up forwarding for one or more of your accounts to help streamline the receipt of e-mail on your end.  So, while it may not be worth it for your business to invest in a private e-mail server, you don’t have to go without professional e-mail addresses.  With a little research into the right solution for you, your professional e-mail address can help make your business where it’s @.

As always, if you want to learn more, please feel free to contact us!